Privacy Policy

The Honey Partnership is a group of social marketing agencies, providing creative marketing services to entrepreneurs, startups, SMEs, listed companies, commercial giants, private and public organisations, NGOs, governments and supranational bodies.

The Honey Partnership website is operated by The Honey Partnership (Ventures) Ltd. (Referred as “Honey Partnership”, “we”, “our”, “us” in this, Privacy Notice)

The Honey Partnership (Ventures) Ltd, company number 10560659 and VAT number 289942043, incorporated in England and Wales with a registered office at 10 Queen Street Place, London EC4R 1AG. Our portfolio of companies are Make Honey Ltd, established in the UK 2014, and, Hey Honey B.V. in the Netherlands at and FREIM Studio Ltd, established in the UK 2020,

We are registered with the Information Commissioner’s Office (the ICO) with registration number ZA797134.

We have therefore developed this privacy notice to inform you of the data we collect, what we do with your information, what we do to keep it secure as well as the rights and choices you have over your personal information.

Contact Details

If you have any questions about this Privacy Notice or our privacy practices, please contact our DPO in the following ways:

Full name of legal entity: The Honey Partnership (Ventures) Ltd

Email address:

Postal address: 10 Queen Street Place, London EC4R 1AG

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

What Personal Data do we Collect and When?

The type of personal information that we will collect from you, and you voluntarily provide to us on this website or as part of a service or product we provide to you may include some or all of the following:

Identity Data includes first name, maiden name, last name or similar identifier, title, date of birth and gender. (Business owners/ sole traders/ partnerships)

Contact Data includes billing address, delivery address, email address and telephone numbers.

Financial Data includes bank name, sort code and account number, payment card details, VAT number.

Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this site.

Profile Data includes any purchases or orders made by you, your interests, preferences, feedback, and survey responses.

Usage Data includes information about how you use our site, products, and services.

Marketing Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

Communications Data including emails, telephone calls and post which you receive from us or send to us, and your preferences in receiving information and being contacted by us.

Why and How We use Your Personal Data

We use your personal data to provide the features of the website and the services you request

When you use our website or platform, we will use your personal data to provide the requested product or service. For example, if you make an inquiry on our website, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the inquiry, event, or promotion. If you contact our customer services, we will use information about you, such as enquiry or payment information, or the service you have purchased to help you resolve a problem or question.

We use your personal data to establish you as a Honey Partnership customer

If you sign an agreement to become a Honey Partnership customer, we will need to collect and verify information about you and other relevant individuals to set up our products and services for you, including to provide you with support, onboarding, and integration to our platform or services.

To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits, and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our platform.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

When you consent, we will send you marketing communications and news concerning Honey Partnership products, services, events, and other promotions. You can opt-out at any time after you have given your consent.

If you are an existing customer of The Honey Partnership (for example, if you are a service user), we may use the contact details you provided to send you marketing communications about similar Honey Partnership products or services, where permitted by applicable law (unless you have opted out).

To Protect Our or Others’ Rights, Property or Safety

We may also use personal data about how you use our website to prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests, or applicable law.

If You Fail to Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with
goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Using your personal data: the lawful basis and purposes

To process your personal data, we rely on a certain lawful basis, depending on how you interact with our website, platform, or services.

If we do process your personal data, we may use one or more of the following lawful basis for processing:

As necessary to perform our contract with you for the relevant product, or service, including:

  • To take steps at your request prior to entering into it
  • To decide whether to enter into it
  • To manage and perform that contract
  • To assess credit risk
  • To update our records; and
  • To trace your whereabouts to contact you about your account and recovering debt

As necessary for our own legitimate interests or those of other persons and organisations, including:

  • Governance, accounting, managing, and auditing our business operations
  • To search at credit reference agencies if you as an individual are over 18 and to confirm your identity
  • To monitor emails, calls, other communications, and activities on your account, product, or service
  • For market research, analysis and developing statistics
  • To send you marketing communications, including automated decision making relating to this
  • To identify and contact potential customers using publicly available information and internal insight; and
  • To monitor your or their transactions to assess credit risk, and for the detection and prevention of crime.

As necessary to comply with a legal obligation, including:

  • When you or any of your related persons exercise available rights under data protection law and make requests
  • For compliance with legal and regulatory requirements and related disclosures
  • For establishment and defence of legal rights
  • For activities relating to the prevention, detection, and investigation of crime
  • To verify your or any of your related persons’ identity, make credit, fraud prevention and anti-money laundering checks; and
  • To monitor emails, calls, other communications, and activities on your account, product, or service.

Based on your consent, including:

  • When you request us to disclose your or any of your related persons’ personal data to other people or organisations, such as a person or company handling an account or project on your behalf, or otherwise agree to disclosures
  • When we process any special categories of personal data about you or your related persons at your request (e.g., your or any of your related persons’ racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning your health, sex life or sexual orientation); and
  • To send you marketing communications where we’ve asked for your consent to do so. You are free at any time to change your mind and withdraw your consent.

Sharing of Your Personal Data
We do not sell your personal data.

We may share your personal data with other organisations in the following circumstances:

  • If the law or a public authority says we must share the personal data (Government bodies and agencies in the UK, e.g., the HMRC, the Information Commissioner’s Office
  • If we need to share personal data to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud and reducing credit risk)
  • External sources of publicly available information such as Companies House, Dun and Bradstreet and credit reference agencies
  • Payment systems (e.g Paypal, Visa or Mastercard) and correspondent banks, who may transfer such personal data to others, as necessary to operate our service and for regulatory purposes, to process transactions, resolve disputes and for statistical purposes.
  • We use data processors who are third parties who provide elements of services for us. We have Data Processor Agreements in place with our data processors. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will not share your personal information with any organisation apart from us or further sub-processors who must comply with our Data Processor Agreement. They will hold your personal data securely and retain it for the period we instruct.
  • The Honey Partnership (Ventures) Ltd entities for the purposes and under the conditions outlined above. This includes The Honey Partnership (Ventures) Ltd, its subsidiaries, and affiliated companies.
  • We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, spin-off, dissolution, or liquidation).

Social media buttons

We use plugins on our website from social media networks such as Facebook, LinkedIn, and Twitter. You can recognise these plugins by their logos. Our plugins will not collect personal data about you unless you click on these logos. If you click on them, these plugins are activated and automatically transmit data to the plugin provider.

We do not have any influence over which data these providers collect from you. If you would like more information about their data processing, this can be found in the respective privacy policies on the websites of these providers.


We use cookies and similar techniques, such as tags/beacons and JavaScript’s, which are small text files stored on your device. Using cookies is a way for us to make sure that our website is continuously improved, meets your needs and can be used as a tool to optimise our marketing strategy. For us to do this, we place functional cookies to make the website function as well as marketing cookies which help us target the right people and show them advertisements. Some of these cookies track your use of our website and visits to other websites and allow us to show you advertisements when you browse other websites.

Please view our Cookie Policy for more information on our use of cookies.

Rights under Data Protection Law

The Right to be Informed about our collection and use of personal data

You have the right to be informed about the collection and use of your personal data. We ensure we do this with our internal data protection policies and through our external website privacy notice. These are regularly reviewed and updated to ensure these are accurate and reflect our data processing activities.

Right to Access Your Personal Information

You have the right to access the personal information that we hold about you in many circumstances, by making a request. This is sometimes termed ‘Subject Access Request’. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we will provide it to you or them free of charge and aim to do so within 1 month from when your identity has been confirmed.

We would ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information.

If you would like to exercise this right, please contact us as set out below.

Right to Correction Your Personal Information

If any of the personal information we hold about you is inaccurate, incomplete, or out of date, you may ask us to correct it.

If you would like to exercise this right, please contact us as set out below.

Right to Stop or Limit Our Processing of Your Data

You have the right to object to us processing your personal information for particular purposes, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.

You can ask us to restrict processing your data, for example where:

  • you’re contesting the accuracy of your personal data
  • we no longer need to process your personal data, but you want us to keep it for use
    in legal claims
  • you’ve objected to the processing by asking us to stop using your data, but you’re
    waiting for us to tell you if we have overriding grounds which mean we’re allowed to
    keep on using it

If you would like to exercise this right, please contact us as set out below.

Right to Erasure

You have the right to have personal data erased. This is also known as the ‘right to be forgotten’. The right is not absolute and only applies in certain circumstances. Where the right doesn’t apply, we’ll let you know why we can’t action your request.

This right may be applied where:

  • personal data is no longer necessary in relation to the purpose for which it was
    originally collected/processed
  • the processing was based on your consent which you withdraw (and there are no
    other legal grounds for processing that data)
  • you exercise your right to object and there are no overriding legitimate grounds for
    the processing
  • there is no lawful reason to retain personal data or if the personal data must be
    erased to comply with a legal obligation

If you would like to exercise this right, please contact us as set out below.

Right to Portability

The right to portability gives you the right to receive personal data you have provided to a controller in a structured, commonly used, and machine-readable format. It also gives them the right to request that a controller transmits this data directly to another controller.

If you would like to exercise this right, please contact us as set out below.

How long we keep Your Information

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we must keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for tax purposes.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further policy to you.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Platforms, systems, and facilities in which personal data are processed are protected by
secure network architectures that contain firewalls.

All information you provide to us is stored on secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Where we store Your Personal Information and International Data Transfers

The personal data that we hold about you will be stored in the UK and the European Economic Area (EEA). In limited circumstances may also be transferred to or stored at a destination outside the UK or EEA.

If we transfer your data to third party service providers based outside the EEA, we ensure a similar degree of protection is provided to the transfer by ensuring at least one of the following safeguards is implemented:

  • we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
  • where we use certain service providers, we may use specific contracts (known as Standard Contractual Clauses) approved by the European Commission which give personal data the same protection it has in Europe, as well as any additional security measures or appropriate safeguards as required.

We will make sure we meet any future requirements the UK or the EU provide following the UK’s exit from the EU, including (but not limited to) the legal safeguards discussed above.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Contact US

If you would like to exercise one of your rights as set out above, or you have a question or a complaint about this policy, the way your personal information is processed, please contact us by one of the following means:

Email address:

Postal address: 10 Queen Street Place, London EC4R 1AG